CRANDON, WI (June 19, 2006) –
World Capital of Professional Off-Road Racing
Where the World Champions Are Crowned!
Lucas Oil, long term sponsor of Championship Off-Road
Racing in the U.S., has expanded its sponsorship with
Crandon International Off-Road Raceway. Lucas Oil, based
in Corona, CA, is one of the country's leading producers
and marketers of racing oils and specialty lubricants.
As a priority sponsor, the Lucas Oil name and products
will be associated with the most prestigious off-road
race track in the country. In addition to off-road racing,
Crandon Raceway expanded its schedule of action sports
events this season. Lucas Oil has stepped in with a
multi-year deal to officially sponsor these events as
well.
The action sports include a Motocross weekend, a Biker
Rally and Pro AM TT Motorcycle Race, an ATV race and
adventure weekend, including an ATV charity ride. Lucas
Oil will be the official ATV/motorcycle oil at the events.
We are excited about our expanded association with
Crandon International Off-Road Raceway,” said
Jamie Devney, motorsports marketing manager, Lucas Oil.
“We have carefully watched the dynamic growth
of off-road racing and other events at Crandon,”
he said. “The track is the largest and most popular
off-road racing facility in the country, drawing tens
of thousands of fans,” noted Devney. “These
fans own and enjoy trucks, they enjoy motorcycles, they
love their ATV's. The Crandon track represents an ideal
venue to help showcase our products to both the off-road
enthusiast and racer,” he said. Devney noted the
Lucas Oil participation at the Lucas Oil Lucas Cycles
Motocross Championships, the Potawatomi "Gathering
Thunder" Biker Rally featuring Lucas Oil Pro Am
TT Motorcycle Races, and the Lucas Oil "Ultimate
ATV Experience" at Crandon will help the company
introduce its new line of motorcycle and ATV lubricants
to the market.
Lucas Oil will be on-hand at the events with its portable
oil change station. “We will be working hard to
show spectators and participants at Crandon's action
motor sports events that nothing beats Lucas Oil products,”
he said. Lucas Oil already has a strong reputation in
off-road racing as the CORR Series title sponsor and
is the prime force behind its television coverage on
SPEED Channel.
The oil company sponsors top off-road racers led by
hard-charging "Crandon Carl" Renezeder. Renezeder,
Newport Beach, CA, has earned his nickname for multiple
wins at the Crandon track, including off-road racing's
biggest events -- the BorgWarner Shootout (2004) and
the Potawatomi Chairman's Cup (2003) races. Since the
turn of the century, he has reeled off three consecutive
World Championship titles in the Pro 4 high performance
pickup truck class. He is the defending Crandon World
Champion in the Pro 2 class and the reigning Pro 2 Lucas
Oil CORR Series champion. Renezeder is one of the most
popular drivers at Crandon.
"All eyes are on 'Crandon Carl' whenever he takes
to the track," said Cliff Flannery, president,
Crandon Raceway. "He is a threat to win each and
every time he takes the green flag in his Lucas Oil
race machines here. He's a gentleman and the kind of
people we like to have at Crandon Raceway and he's a
great spokesperson for Lucas Oil," said Flannery.
Chad Hord, Felch, MI, defending 2005 Crandon Pro-Lite
World Champion, is another top gun for Lucas Oil. "Crandon
Carl" will have something else to race for this
coming season at Crandon as his favorite turn on the
track has been officially sponsored by Lucas Oil. Turn
three at Crandon Raceway, affectionately known as the
"Gravel Pit Turn" since rock seems to grow
there, is now officially named the "Lucas Oil Gravel
Pit Turn". Time after time, Renezeder has setup
his Lucas Oil race trucks on the Crandon dirt to blow
pass competitors in Turn 3. "There is only limited
signage on-track at Crandon and we wanted to be part
of the action and make a statement at the World Capital
of Off-Road Racing," said Devney. "As this
portion of the track is Carl's favorite, it was a natural
fit for Lucas Oil," he commented.
Lucas Oil joins other big name sponsors on-track at
Crandon including the Precision Gear starting line,
Potawatomi turn one, BorgWarner turn two, Ford Trucks
skybox straight-away, American Axle jump, Toyo Tire
chicane and the Skyjacker Suspension finish line. "We
are delighted to be in partnership with these other
big name on-track sponsors at Crandon," said Devney.
Devney said Lucas Oil had been considering stepping
in with a larger, long-term sponsorship position at
Crandon for some time. "It's the finest professional
off-road racing facility in the country, period,"
he said. "It is professionally managed and each
year the live spectator base gets larger and larger.
Many sponsors have been with Crandon Raceway for a
decade or longer. It's obvious they are doing it right
at Crandon and we trust raceway management to continue
to get it right." The "Lucas Oil Gravel Pit
Turn" will also be included as a key corner in
the Motocross race circuit, the Pro AM TT track and
the ATV races. “Customers trust Lucas Oil for
the highest quality products with durability and performance,”
said Cliff Flannery, president, Crandon Raceway. “Just
ask 'Crandon Carl' Renezeder. Racing action at Crandon
tests the limits of product durability and our high-speed
track requires maximum performance,” he said.
Lucas Oil has been extremely active the past six months.
In addition to the priority and action sports title
sponsorships at Crandon International Off-Road Raceway,
the company has introduced its Lucas Cycles business
unit. Lucas Cycles designs and builds quality, high-performance
motorcycles for both the leisure and racing communities.
Developed by riders for riders, Lucas Cycles' objective
is to create a custom production motorcycle that not
only looks good, but rides well and is dependable.
This past March, the NFL's Indianapolis Colts announced
the selection of Lucas Oil for naming rights on the
new Colts stadium. Scheduled to open in downtown Indianapolis
in 2008, the new facility will be known as Lucas Oil
Stadium for 20 years.
In addition to Lucas Oil, other official and priority
sponsors at Crandon in 2006 include the Forest County
Potawatomi, BorgWarner, Miller Lite, Ford Trucks, American
Axle, Toyo Tires, Skyjacker Suspensions, Johnsonville,
Lucas Oil, Potawatomi Northern Lights Bingo - Casino,
Indian Springs Lodge, Coca-Cola, and MasterCraft Race
Products. More information about Lucas Oil Products,
Inc., is available at
www.lucasoil.com
The Crandon Raceway website is www.crandonoffroad.com
A full list of 2006 action sports events at Crandon
Raceway are listed below: Crandon RacewayPotawatomi
Northern Cup Motocross Series Lucas Oil Lucas Cycles
Motocross ChampionshipsJune 3-4, 2006 Crandon RacewayFCP
"Gathering Thunder" Biker Rally Lucas Oil
Pro AM TT Cycle Racing June 9-10, 2006Crandon RacewayForest
County Potawatomi Brush Run Races June 24-25, 2006Lucas
Oil Championship Off-Road Racing Series13th Annual Potawatomi
Chairman's Cup RaceSunday, June 25, 4 p.m.Crandon RacewayLucas
Oil "Ultimate ATV Experience with Lucas Oil-sponsored
ATV charity rideJuly 22-23, 2006Crandon RacewayBorgWarner
World Championship Off-Road Races®September 2-3,
2006Lucas Oil Championship Off-Road Racing Series12th
Annual BorgWarner ShootoutSunday, September 3, 4 p.m.
