TROPHYLITE names 2010 sponsor line up and $70,000 in purse money 

TROPHYLITE names the sponsor line up for 2010. Returning as title sponsor for the series is General Tire making the name of the series the General Tire TROPHYLITE Race Series. For 2010 General Tire will continue to use the TROPHYLITE series for their marketing efforts and tire testing and development.

The TROPHYLITE team has been busy with sponsor development and has managed to bring back several of the key sponsors from last year.

KC HiLITES will continue to help TROPHYLITE shine bright for the new year and you can look for the trucks to return to the KC HiLITES midnight special this year.

Currie Enterprises will remain the spec supplier for the rear ends and parts for the TROPHYLITE trucks.

MasterCraft safety will also remain on board and be the spec supplier for the saftey equipment for the trucks. In addition MasterCraft will also be the official driving suit supplier to the teams with special programs for TROPHYLITE owners and teams.

Fox Shox has also renewed as the spec shock supplier to the TROPHYLITE series.

New to the TROPHYLITE family for 2010 you will find some big names. Joining for this year is Lincoln Welders as the official welding equipment of TROPHYLITE.

Azunia Tequila has come on to be the official tequila of the TROPHYLITE series.

Method Race Wheels joins the team as the spec wheel supplier for the series, and will be developing a new wheel for the TROPHYLITE trucks to battle with.

Also on board for this year is another well known company Fabtech. Fabtech is a leader in the aftermarket suspension industry.

Sopwith Motorsports has been providing the television programming for the Best in the Desert races for the last several years. The TROPHYLITE teams will now be featured in each of the Sopwith Motorsports productions.

Additionally TROPHYLITE has formed an alliance with 2XL games to become a series sponsor and for the creation of a TROPHYLITE game to be released in late February featuring the TROPHYLITE races, teams, and trucks. 2XL games and BLACKbox Interactive will help to deliver 1:1 connections to the game players and sponsors of the series.

Best of all the TROPHYLITE teams will find $70,000 in purse money to be paid out in winnings. TROPHYLITE has successfully promoted races for the teams for the last couple of years and each year has been able to grow the purse funds paid to teams. 2010 will be the biggest pay out yet and TROPHYLITE teams can look forward to continued growth for years to come.

Look for the new TROPHYLITE video game by 2XL to be released in late February. It will be available on I-Tunes for your I-Phone, I-Pod Touch, and all new I-Pad devices and will feature the BlackBox Interactive real rewards system for game players to receive real life rewards.

TROPHYLITE is a spec off-road race truck that has its own General Tire TROPHYLITE race series for the off-road community. The TROPHYLITE trucks are spec trucks which means that all of the trucks must use the same parts and are heavily regulated to keep the costs in line. TROPHYLITE has been building and running the race series now for about 3 years and just crowned their most recent series champion Louis Chamberland. For more on TROPHYLITE please visit www.TROPHYLITE.com

2XL Games is a phoenix based game company who recently released the I-tunes hit game 2XL Super Cross in 2009. The brain trust at 2XL has been responsible for other big games in the off-road genre like Motocross madness, Baja Edge of Control, and ATV off-road fury. For more on 2XL please visit www.2XLGames.com

BlackBox is a leader in video game advertising and creative media placement. The BlackBox SDk can be embedded into games of all types and styles to help promote products and services from preference based targeted campaigns without the aggravating advertisement that interrupts the game play. The BlackBox system is the only system that can provide the preference based real rewards 1:1 connection from the client to the retail sales. For more please visit www.BlackBoxInteractive.com

2010 General Tire Trophy Lite Desert Racing Schedule
Feb 4-7	BITD Parker 425: Parker, AZ
March 25-18	SNORE Mint 400: Las Vegas, NV
April 23-25	BITD Silver State 300: TBA
July 29-31	SNORE Midnight Special: Ridgecrest, CA
October 15-17	BITD Blue Water Desert Challenge: Parker, AZ
December 10-12	SNORE Laughlin Rage at the River: Laughlin, NV