Vista, CA (Feb 13, 2008) – NXTagency, a motorsports-focused marketing firm, is proud to announce that Championship Off Road Racing Team/ Driver, Casey Currie, has retained their services to assist in seeking and developing non-endemic sponsorship opportunities for the 2008 and 2009 racing seasons.
Currie will be represented alongside NXTagency’s list of premier Motorsport properties including Powersports Yamaha Factory Racing and NASCARS CJM Racing/ Rusty Wallace Racing, among others.
“CORR is the most exciting type of off-road racing today and is referred to as Supercross with Trucks”, said NXTagency’s Todd Ballard. “As a marketing channel, not only is CORR a relatively new yet compelling property, but Casey Currie offers sponsors a cost-effective, turn-key package to branding, on-site activation and custom deliverables based on specific initiatives. Our goal is to offer potential sponsors unique activation opportunities and let Casey focus on winning the 2008 Pro Lite Championship.”
Championship Off Road Racing™ (CORR) brings high action four wheel motorsports including 2-wheel drive and 4-wheel drive trucks onto closed course off-road tracks. CORR takes place on permanent and temporary tracks in such geographic locations as San Diego, Los Angeles, Las Vegas, Dallas and Charlotte. Races are televised Live on NBC and the sport boasts a large online community with a primarily male, 18-35 year old demographic.
About NXTagency
NXTagency is a boutique marketing agency with over 15 years of experience marketing to both core and mainstream demographics within Motorsports and Action Sports. NXTagency’s current and past clients, including sponsorship acquisition, licensing, event activation, public relations, street marketing and management, include X Games, NHRA, Yamaha Factory Racing, Kevin Harvick Inc, Rockford Fosgate, DaimlerChrysler, Kawasaki Motors Corporation, AMA Pro Racing, Turtle Wax, SponsorHouse.com, CJM Racing, Rusty Wallace Inc, Troy Lee Designs, Xtreme Team Green and Ford Motor Company.
For more information, visit www.nxtagency.com
About Casey Currie
Casey Currie was born and raised in Southern California in a family that has been involved in motor sports for three generations. With Six years of professional racing experience, he delivers a level of professionalism above and beyond what his age group would dictate. Casey’s positive attitude and accessibility has made him a favorite among the fans, and a sought after interview for TV, internet, and print media reporters around the pits.
Casey has competed off-road in both motorcycles and trucks. Three years of competition in the American Racing JeepSpeed Challenge, netted a championship and numerous event wins and podiums. Casey’s experience off-road also includes seat time in a Class 1 buggy and a Pro Truck racing in the California, Nevada, and Baja Mexico. Casey is currently competing in the CORR Pro Lite class and in 2007was ranked in the top two, out of forty trucks. In 2008, Caser will also be competing in limited W.E. Rock events and SCORE Races.
