CRANDON, Wisc. - (May 4,2008) - E3 Spark Plugs is the latest sponsor to join the wide world of off-road racing on the Lucas Oil World Series of Off-Road Racing¹s Tour 2008.  E3 Spark Plugs will be introduced to off-road racing fans at all 12 rounds of WSORR racing and nationally on SPEED TV Network broadcasts.

Additionally, E3 Spark Plugs will serve as event sponsor at WSORR¹s opening race weekend May 31-June 1 at Lucas Oil Speedway in Wheatland, Mo.  The WSORR event is named the ³E3 Spark Plug Show-Me State Showdown².
³This is the debut for E3 Spark Plugs in off-road racing and E3 will get a tremendous value with WSORR,² said Jamie Devney, motorsports marketing manager, Lucas Oil Products.  ³Their debut will have a huge footprint as E3 Spark Plug is the event and TV sponsor for the WSORR 2008 opener at Lucas Oil Speedway,² he said.

E3¹s breakthrough ³DiamondFire² design is an entirely new concept in electrode technology ­ an innovation that helps users increase power, improve fuel efficiency, and reduce engine emissions that contribute to global warming. 

Simply, the advanced DiamondFire concept features advance patented electrode design that actually increases combustion pressure in the engine.  Faster flame speed and improvements in the direction of the flame front result in a marked ­ and proven -- increase in power output, fuel economy, and reduced emissions in virtually all automotive and small engines.

³E3 Spark Plugs is another one of the leading edge companies that we have found make a perfect fit with the World Series,² said Doug Davis, managing general partner, WSORR.  ³E3 is the first spark plug manufacturer to take a major position in short course off-road racing and we are glad they chose WSORR,² he said.

E3 Spark Plugs are available for light trucks, cars, lawn and garden equipment, motorcycles, ATV, snowmobile or personal watercraft and are available at auto parts, lawn and garden, hardware and specialty retailers.
More information about E3 Spark Plugs technology, research and design is available at E3sparkplug.com while information about WSORR is available at WSORR.com.