2006 Tecate SCORE Baja 1000 and Tecate SCORE Baja 500 To be telecast on NBC in U.S.; ESPN International worldwide

Los Angeles, California (May 22, 2006)

"Aura360 and SCORE International, the World's foremost desert racing sanctioning body, announced jointly today the upcoming broadcast program for the 39th Tecate SCORE Baja 1000 and 38th Tecate SCORE Baja 500. For the third consecutive year, NBC will broadcast a one-hour special of the Tecate SCORE Baja 1000. This year, NBC plans to expand its coverage to include another one-hour program focusing on the Tecate SCORE Baja 500. Both programs are scheduled to air in December 2006.

In addition to coverage on a major national network, the 2006 Tecate SCORE Baja 1000 and the 2006 Tecate SCORE Baja 500 will also be telecast worldwide on ESPN International and be shot in high-definition for distribution on an HD cable network.

"This is absolutely incredible, even phenomenal news for SCORE and we sincerely thank Aura360 for all of their efforts in securing these agreements," said Sal Fish, SCORE President/CEO. "These TV deals are unprecedented in our sport and will project SCORE desert racing to an even higher level of recognition than ever before in our 32-plus-year history. We are extremely happy for our racers and sponsors to be able to receive this type of added exposure and for our fans around the world to be able to get a closer look at SCORE desert racing. And, on top of all these significant benefits, we are extremely excited about the prospects of all the new fans these telecasts will help develop for SCORE."

The legendary Tecate SCORE Baja 1000 and Tecate SCORE Baja 500 attract adventurers from around the world. Held annually in the treacherous and unforgiving Mexican peninsula, these world famous desert races average nearly 350 entries from 30 States and a dozen countries each year. The grueling course runs through villages along the peninsula luring over 200,000 spectators. Little more than half of the racers finish this incredible 'test of man and machine' where mechanical failures and vehicle rollovers are part of the ride.

In addition to the premiere broadcast of the Tecate SCORE Baja 500 on NBC, the SCORE desert racing series will continue to reach out to mainstream audiences through the new agreement with ESPN International. The programs featuring the Tecate SCORE Baja 1000 and the Tecate SCORE Baja 500 will be distributed throughout the world through ESPN International's networks in Latin America, the Caribbean Islands, Australia, New Zealand, Pacific Islands, Africa, Middle East, and Israel, reaching a total of 22 million households.

ESPN International is made up of 29 networks, broadcasting in over 194 countries and territories. ESPN International's programming includes MLB, NBA, NFL, PGA Championship, U.S. Tennis Open, U.S. Golf Open, Augusta Masters, ATP Tennis Masters Series, Australian Open, French Open and the X Games.

Aura360 is a full-service experiential marketing firm specializing in the creation, management and production of emerging event and media properties. Aura360 was founded in 2003 to provide clients with innovative brand integrated marketing services including property creation & development, property representation, event management, TV production and consulting. Current properties include the Jeep® World of Adventure Sports on NBC, The Raid World Championships, TGR action sports film tour, Men's Health Urbanathon and the SCORE Desert Racing Series. For more information, please visit www.aura360.com.

Aura360 also releases 2-hour DVD On the 2005 Tecate SCORE Baja 1000

SCORE International and Aura360 have also announced the release of a special two-hour DVD featuring the 2005 Tecate SCORE Baja 1000.

Aura360, SCORE's Television production partner, produced the two-hour program, "The Baja Unlimited" for Discovery Networks. The entire production was shot and edited in high definition and will air on Discovery Theater HD on Monday, May 29 at 8 p.m.

The DVD explores the racers and riders that make this dangerous race so compelling and captures behind-the-scenes "reality-style" moments of camaraderie and competition.

The DVD will ship on June 1 after the premiere broadcast on Discovery Theater HD.

Desert racing fans can purchase the special DVD at the online store on www.thebajaunlimited.com for $24.95.

"This is our most comprehensive SCORE Baja 1000 production to date and we're very proud of the final product," said Rufus Frost, co-founder of Aura360. "Our lead producer Cathy Cooper and the whole team spent months editing a tremendous amount of footage to create an exceptional show."