Center Line, Mich. — Team Mopar® driver and two-time Formula Drift champion Samuel Hübinette will hold an autograph session at the Mopar Direct Connection trailer on Saturday, April 12 at the Formula Drift Round One: Streets of Long Beach season opener. The 2004 and 2006 Formula Drift champion will sign autographs from 1:30 to 2 p.m. (PDT).
“I’m very excited the folks at Mopar are bringing the Mopar Direct Connection trailer to Long Beach, because this event really seems to pack in the drift fans,” said Hübinette, who drives for Shaun Carlson’s NuFormz Racing team. “This is probably one of the best venues to display the interactive exhibits and Chrysler vehicles that travel with the Mopar rig. I know the drifting fans are gonna love it.”
The Mopar Direct Connection program
Mopar brought back the Direct Connection program in 2005. Each year, the Direct Connection rig travels to race and enthusiast car events to provide muscle car enthusiasts, tech-savvy tuners and grassroots and sportsman racers with interactive, Web-based technologies to enhance vehicle performance.
On-site Mopar Direct Connection staffers perform real-time data analysis of on-board computer information to help racers enhance vehicle power and performance. Mopar Performance Parts are available for purchase. Mopar sportsman racers also may register for new product launch updates specific to their engine setup or racing class. As part of the Direct Connection program, Mopar offers a toll-free technical assistance telephone service (1-888-528-HEMI) so racers can get factory direct advice for their vehicles.
Formula Drift Round One: Streets of Long Beach event details
The Formula Drift Round One: Streets of Long Beach event is scheduled for April 12 in Long Beach, Calif. The media day and practice is April 11. For ticket and event information, visit http://www.formuladrift.com.
70 Years of Mopar
When Chrysler bought Dodge in 1928, the need for a dedicated parts manufacturer, supplier and distribution system to support the growing enterprise led to the formation of the Chrysler Motor Parts Corporation (CMPC) in 1929.
Originally used in the 1920s, Mopar (a simple contraction of the words MOtor and PARts) was trademarked for a line of antifreeze products in 1937. It was also widely used as a moniker for the CMPC. The Mopar brand made its mark in the 1960s – the muscle car era. The Chrysler Corporation built race-ready Dodge and Plymouth “package cars” equipped with special high-performance parts. Mopar carried a line of “Special Parts” for super stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use.
Today, Chrysler LLC’s Global Service & Parts division is responsible for the manufacturing and distribution of nearly 250,000 authentic Mopar replacement parts, components and accessories for Chrysler, Jeep® and Dodge vehicles sold around the world. To assure quality, reliability and durability, all Mopar parts and accessories are designed in strict adherence to Chrysler Engineering standards.
ON THE INTERNET
Visit Chrysler’s Media Services Web site at http://www.media.chrysler.com for additional Chrysler news. For additional information about Mopar, log on to http://www.mopar.com or http://www.moparspeed.com.
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