GREENVILLE,S.C. (Nov. 13, 2008) — BFGoodrich Tires and Volkswagen of America announced today the launch of a newfirst-of-its-kind online experience designed around bringing the captivatingsights, sounds and real-time information of the 41stannual SCOREBaja 1000 to everyone.

Createdfor this year’s SCORE Baja 1000 as part of an innovative relationship betweenBFGoodrich Tires and Volkswagen of America and combined with partnershipsthrough SPOT Tracker, Aura 360, and DirtNewz.com, the new online experienceincludes GPS tracking for all drivers in the SCORE Trophy-Truck, 1, 8, StockMini and 5/1600 Classes in the race plus live and streaming video.In addition, off-road fans and the mediawill be able to follow the event from their computers via text updates on SCORETrophy-Truck and Class 1 competitors and a real-time leader board tracking allClasses throughout the duration of the event.The Web site will go live starting onNov. 19, 2008 at www.2008SCOREBaja1000.comwith a countdown clock.Racetracking will begin at 6 a.m. PT/ 9 a.m. ET on Nov. 21.

"Thisnew SCORE Baja 1000 Live online experience is going to raise the bar for theSCORE Baja 1000," said Tom Jupena, marketing communications manager forBFGoodrich Tires. "BFGoodrich Tires has enjoyed a long lineage of success at theBaja 1000 while providing unparalleled support for competitors and themedia.We are proud to supportSCORE International and the SCORE Baja 1000 and we hope all enjoy this newonline experience because it symbolizes our passion for off-road racing andcompetition."

Inaddition to bringing the 41stannual SCORE Baja 1000 to the masses,BFGoodrich Tires and Volkswagen of America are proud to host an on-site mediacenter during the event.Located atthe Corona Hotel and within close proximity to the start/finish, the mediacenter will serve as a fully functioning newsroom including computers, amulti-function copier, work areas, wireless internet, bag check storage, and –every working journalist’s favorite – complimentary snacks and beverages.Real-time race tracking and updatesprovided by BFG Central will also be available at the media center.SCORE International and supportingsponsors will post press information and results for use in developing storiesduring the race.

“Theexperience we have gained at Dakar, the Jetta TDI Cup and other racing eventsprovides us the platform to meet the unique challenges of Baja,"said ClarkCampbell, motorsports manager for Volkswagen of America."Volkswagen has along history of bringing innovation and competition to Baja sinceitsearliest days.This year we are proud to bring clean diesel powerto the desert, marking the first time that a turbo-diesel powered vehicle willcompete head-to-head with gasoline-powered SCORE Trophy-Truck rivals."

“Weare pleased to be able to add an innovation to race coverage with the launch ofthe SCORE Baja 1000 Live online experience.Our goal is to be of service toSCORE International while providing the infrastructure and support to help eachjournalist get additional stories and images from the event,” saidCampbell.“That brings value to themedia and to the supporting sponsors who make their news at the SCORE Baja1000.”

BFGoodrichTires’ interactive agency of record, The Martin Agency, led the development ofthe Web site in cooperation with Volkswagen of America’s agency, Crispin Porter+ Bogusky, under the direction of senior level marketing teams from BFGoodrichTires and Volkswagen of America’s Motorsports Division.

Volkswagenis the original four-wheeled Baja off-road machine.More than 40 years andhundreds of class and overall wins later, Volkswagen still plays a major role inSCORE International Off-Road racing and the SCORE Baja 1000.This yearVolkswagen is leading the revolution in clean diesel technology, entering theSCORE Trophy-Truck class with a special-built TDI-poweredTouareg.

Usingmotorsports as a proving ground for more than 30 years, BFGoodrich Tires isinvolved in every type of racing, including oval, sports car, drifting, drag,desert, dirt, rally and extreme rock-crawling.BFGoodrich Tires combines technologicalexpertise with vast motorsports experience, delivering a high-performance tirefor every type of vehicle.VisitBFGoodrich Tires online atwww.bfgoodrichtires.com