February 4-6, 2010
Parker, AZ

2010 General Tire TROPHYLITE Race Series kicks off at the BITD Parker 425

February 3, 2010 Chandler Arizona – As we head for the first round of the 2010 General Tire TROPHYLITE Race Series held in Parker Arizona, TROPHYLITE competitors prepare for a grueling Parker Arizona course. The first stop in the 2010 General Tire TROPHYLITE series, hosted by the Best In The Desert race series, is the Blue Water Resort and Casino Parker 425. This being one of the longest race distances that the TROPHYLITE teams will run for the entire year, it will prove to make the 2010 championship battle interesting. Teams with the best preparation and smart race strategies will shine on the differing course conditions found in the Arizona desert.

Back on board as series title sponsor is General Tire for the second season. The TROPHYLITE trucks will continue to run their spec tires, the General Grabber AT2, on all of the competitors trucks.

The TROPHYLITE leadership has scheduled an "all hands on deck" meeting of the TROPHYLITE teams and truck owners just before the race action in Parker to lay out the payout schedule and sponsor plans for the 2010 season. Teams are expected to get their first looks at the newly designed body work that was created for the TROPHYLITE trucks. The new fiberglass bodies will be a fresh update to the outer appearance of the trucks. TROPHYLITE owner Greg Foutz commented "I am super excited about the new body work. Its one of the things I wanted to update for the guys from the time I took over the series. I think the new look will really help the teams with their sponsor support by making the trucks look as fast as they run. Just wait they look pretty cool."

Look for the new TROPHYLITE video game by 2XL to be released in late February. It will be available on I-Tunes for your I-Phone, I-Pod Touch, and all new I-Pad devices and will feature the BlackBox Interactive real rewards system for game players to receive real life rewards.

TROPHYLITE is a spec off-road race truck that has its own General Tire TROPHYLITE race series for the off-road community. The TROPHYLITE trucks are spec trucks which means that all of the trucks must use the same parts and are heavily regulated to keep the costs in line. TROPHYLITE has been building and running the race series now for about 3 years and just crowned their most recent series champion Louis Chamberland. For more on TROPHYLITE please visit www.TROPHYLITE.com

2XL Games is a phoenix based game company who recently released the I-tunes hit game 2XL Super Cross in 2009. The brain trust at 2XL has been responsible for other big games in the off-road genre like Motocross madness, Baja Edge of Control, and ATV off-road fury. For more on 2XL please visit www.2XLGames.com

BlackBox is a leader in video game advertising and creative media placement. The BlackBox SDk can be embedded into games of all types and styles to help promote products and services from preference based targeted campaigns without the aggravating advertisement that interrupts the game play. The BlackBox system is the only system that can provide the preference based real rewards 1:1 connection from the client to the retail sales. For more please visit www.BlackBoxInteractive.com