Jackson Marketing Group Selected to Launch MasterCraft Safety beyond Off-Road Racing
GREENVILLE, S.C. – Jackson Marketing Group, South Carolina’s second largest integrated marketing communications agency, has been chosen by MasterCraft Safety as its Agency of Record. JMG is tasked with launching MasterCraft Safety’s sponsorship marketing efforts and expanding their strategic presence in NASCAR.
Jackson Marketing Group has a motorsports division, Jackson Motorsports Group, with offices in Greenville and Charlotte. Its experience includes premier brands such as BMW, Volvo, Porsche, Ford, Monster Energy Drink, and Sony. It also has experience in some of the world’s leading racing series including NASCAR, NHRA, American Le Mans, SCORE, Best in the Desert, Rock Crawling, AMA, USARacing Series and the Mustang Challenge Series. JMG has also competed in and provided logistics for two transcontinental road rallies – Bullrun 2006 and the 2008 Fireball Run.
“Jackson Marketing Group is thrilled to be working with MasterCraft Safety to expand its product reach through new marketing and sponsorship opportunities,” said Darrell Jackson, president and CEO of Jackson Marketing Group. “We have been an admirer of their brand and products, as well as a customer, through our work in off-road racing; and we are excited to help them introduce their world-class products to other racing series.”
"MasterCraft Safety is extremely honored to be associated and aligned with a well-respected company such as Jackson Marketing Group,” said CEO of Mastercraft Safety, Robbie Pierce. “It is an incredible validation of my company's products and efforts to be partnered with an entity of JMG's caliber, and I look forward to diversifying and building upon our existing safety products through their direct efforts and expertise. I am confident Jackson Motorsports Group will be an integral and important partner as we expand MasterCraft Safety outside of the off-road racing arena."
As the leading manufacturer of performance off-road suspension seating and other vehicle safety equipment, MasterCraft Safety is currently sponsoring teams in off-road racing, rock crawling, off-shore racing and monster trucks. However, their American-made products can be found not only in desert racing vehicles, but also in short course, NASCAR, and military vehicles. Soon, their sponsorships will reflect the extent of their products already performing in these racing sectors.
For more information on Jackson Marketing Group and Jackson Motorsports Group, please visit the company’s website at www.jacksonmg.com.
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